On The Vergecast: How not to name your streaming service, the reality of next-gen CarPlay, and the future of Android.

Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses and ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.

Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a ...

Shout! TV’s new original series Double Take, featuring celebrity guests hosting and curating themed double features, will return with an episode hosted by writer/director/producer and Fat Man Beyond ...

HBO's Harry Potter series seems to be in the news because of its author, J.K. Rowling. The author has come under fire for an unending tweets regarding the rights of transgender women. Furthermore, on ...

Josh Hutcherson has joined Rachel Sennott‘s upcoming HBO comedy series in a recasting, Variety has learned. Hutcherson will take over one of the lead roles, which was played by Miles Robbins in ...