According to the 2025 Pinterest Summer Report, the 'Martha Stewart aesthetic' is poised to take over, with searches up 2,889 per cent.

Here's everything to know about castlecore, TikTok's medieval, romantasy-driven aesthetic including practical ways to style it in your everyday life.

Cutecore is the latest bag charm craze focused on plushies (e.g. Labubu dolls) co-signed by Rihanna, Dua Lipa, and Blackpink'sLalisa Manobal.

Despite a move towards sleaziness and chaos, the glossy minimalism of the clean girl aesthetic hasn’t actually budged. Here, British Vogue dives deeper into the clean girl aesthetic.

Revenge of the Horse Girl Aesthetic Equestrian codes crept their way back onto the runways in London and at Gucci in Milan — just not in the way you might imagine.

From Hunter boots, fisherman sandals, cable-knit sweaters, and nautical accessories, the fisherman aesthetic is taking over TikTok and the runways, hook, line, and sinker. Ride the wave and learn ...

Merz Aesthetics, the world’s largest dedicated medical aesthetics business, today announced the findings of its inaugural global study, Pillars of Con ...

What is the fisherman aesthetic? All about the fashion trend taking over TikTok and Pinterest, including how it compares to coastal grandmother and what to buy.