Segmentation models enable a business to gain an understanding of the geographic and demographic attributes ... The following real-life case study provides a good example of how segmentation can ...

In today’s phygital world, most marketers believe that AI-driven hyper-personalisation will revolutionise marketing. Yet, ...

With the launch of the #AankhBandKarkeLeLo campaign, Crompton aims to reinforce the deep trust that Indian households have ...

The real estate lending landscape is changing fast with the advent of machine learning (ML) and artificial intelligence (AI).

Good morning, ladies and gentlemen, and welcome to CVG's First Quarter 2025 Earnings Conference Call. [Operator Instructions] As a reminder, this conference is being recorded. I would now like to turn ...

Q3 2025 Earnings Conference Call May 7, 2025 8:00 AM ETCompany ParticipantsSue Nabi - Chief Executive OfficerLaurent Mercier - ...

Chief Marketer sat down with Visa CMO Frank Cooper III to discuss the brand's vision of AI-driven commerce, culture-creating ...

For example, businesses can measure ... Because customer segmentation is much more refined on SMM than on traditional marketing channels, companies can ensure they focus their marketing resources ...

Flutter has today issued a letter to shareholders along with a press release announcing the financial results for the quarter ...

For example, a recent report by Kantar highlights ... This includes affinity audiences as well as in-market audiences. It’s time to stop trying to guess Rumpelstiltskin’s name.