A group of villagers have defied the odds and raised over £600,000 to save their local pub after a generation-bending TikTok ...

Pain means gain, say young people who risk injury to make money out of online views They have been labelled Generation Sensible, but Gen Z’s latest risky TikTok trend could put paid to all that.

A 24-year-old marketing agency owner who lives in Tampa, Florida, has sparked discussion after sharing this theory about why ...

Gen Z is on track to become the largest and most powerful consumer generation in history. Comprising 32% of the global ...

The quintessential millennial burger place called something like The Purple Goat rejects comfort with distressed wood tables, metal barstools guaranteed to leave your butt numb, exposed pipes overhead ...

This generation is redefining how companies interact with potential employees," one career expert said about Generation Z.

Maryse Bernard told Newsweek that millennials tend to "commit a bit harder" to the music, while Gen Z are "more expressive." ...

As it turns 40, the BBC soap faces a crisis of downwards audiences figures. But can attracting the TikTok generation give it ...

Sales have soared to $5 billion in 2024, according to research firm Circana. Growth in the refrigerated coffee creamer ...

Generation Z experiences higher rates of depression and anxiety, attributed to the absence of a 'third place'—communal social ...