India's beauty industry is embracing inclusivity, offering products for all skin tones and boosting confidence among ...

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Want Huda Beauty in your makeup arsenal? Here is a list of all makeup essentials from Huda Beauty to enhance your glam look.

If there is one thing every makeup enthusiast must have, it is a makeup kit by Faces Canada. From lipsticks to eyeliners, ...

This K-beauty brand has been getting a ton of buzz lately, but is their star product really good? Five PureWow editors tested ...

ELLE India discovers how beauty evolves in Vineeta Singh’s able hands, one lipstick at a time. As co-founder of SUGAR ...

Ageing is inevitable, but how you age is very much in your hands or rather, on your plate. While serums, creams, and cosmetic ...

This skincare-meets-foundation hybrid is packed full of clever ingredients to hydrate skin as well as repair damaged skin barriers and balance out tone. It contains niacinamide and chamomile ...

Summer skincare should be consistent and not complicated. Check out a few dermatologist suggested adjustments that can make a ...

While the pretty lavender shade can be used in a liquid form, setting powders are more popular for baking and locking your makeup look in place. In that vein, purple setting powders can be used to set ...