India's beauty industry is embracing inclusivity, offering products for all skin tones and boosting confidence among ...

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If there is one thing every makeup enthusiast must have, it is a makeup kit by Faces Canada. From lipsticks to eyeliners, ...

This K-beauty brand has been getting a ton of buzz lately, but is their star product really good? Five PureWow editors tested ...

ELLE India discovers how beauty evolves in Vineeta Singh’s able hands, one lipstick at a time. As co-founder of SUGAR ...

Get all your favourite and essential makeup items at one place with these best makeup kits. Our top 8 favourites for you.

While the pretty lavender shade can be used in a liquid form, setting powders are more popular for baking and locking your makeup look in place. In that vein, purple setting powders can be used to set ...

Summer skincare should be consistent and not complicated. Check out a few dermatologist suggested adjustments that can make a ...

The month of April, has seen a bunch of new beauty launches. Ranging from perfume, makeup, to skincare. The newest beauty ...

Peptides are essentially proteins in your skin. Some hypotheses suggest they stimulate collagen and lead to skin regeneration ...

As part of a research group, it was discovered that many women consider makeup to be an essential part of their daily routine ...

Some go viral for a reason. Others… just have good lighting. Let’s break down what’s worth the splurge and what’s just a ...