Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

In a crowded digital landscape, it's the brands that strike an emotional chord with customers that are best poised to win.

In its new avatar, Ikk Panjab wears its heritage proudly on its sleeve. The recent outlets, presented in a fine-dining format ...

Sarah McLachlan called her ASPCA commercial "painful," even though it helped raise $30 million in one year. The Canadian ...

Its soundtrack dominated, its fashion invaded closets, and its montage sequences became gospel for every aspirational sports, ...

A salute to brands that get Independence Day right. No fireworks, just smart storytelling, emotional punch, and a dose of ...

Whoopi Goldberg once avoided flying by traveling in a tour bus, but she’s recently found a way to calm her nerves and take to ...

Kantar, the marketing data and analytics firm, has announced the winners of the Creative Effectiveness Awards India 2025, ...

As AI makes it easier to generate, replicate, and scale design, the rarest resource left is evidence of intent. Brands will increasingly compete not just on form or function, but on visible human ...

The Advertising Education Foundation lends authority to the importance of emotional appeals by calling attention to the fact that the average person is exposed to more than 3,000 ads per day.

Yes, even Sarah McLachlan was terrorized by her infamous ASPCA commercial. For those living under a rock (or not yet alive in the '90s), McLachlan starred in an emotional commercial for the ...

Yes, even Sarah McLachlan was terrorized by her infamous ASPCA commercial. For those living under a rock (or not yet alive in the '90s), McLachlan starred in an emotional commercial for the American ...