A draw back of online ads is their lack of emotional content. But experts say its not a case of technology holding the industry back. The tools are there--except no one has figure out how it all ...

It’s one thing if a consumer views your video ad, but it’s another if they were receptive to your content. In an effort to gauge that impact, WPP agency MediaCom forged a global partnership Tuesday ...

Do your commercials satisfy the emotional needs of your clients and their clients? If not, you're missing one third of a great ad campaign.

Feel or fail. Why emotional ads will always beat persuasive ones By Andrew Tindall, SVP System1 June 5, 2025 | 13 min read ...

Digital ads with a higher-than-average Star Rating yielded six times more brand lift, specifically action intent. These ads also generated 20% greater ad recall. Meanwhile, ads with a ...

It’s no secret the process of building a home together -- painting, construction, picking out furniture -- can be especially stressful. But it can also provide great memories.

A 19-year-old says she is no longer allowing her friend to bring her "emotional support animal" — a small dog — over after the dog destroyed her furniture during its initial visit. In an ...

ADS THESE DAYS have full-blown narratives, taking viewers through a beginning, middle, and emotional climax in a matter of 30 seconds — and Filipinos are proving to be most susceptible to this. Damien ...

Recent neuroscience and cognitive research have shown that audio advertising has a measurable edge in engagement compared to other media.

B&Q a British home improvement retailing company, has released similarly elaborate ads before and has recently said that it wants to create more of an emotional connection with its consumers. This ...

Your LG TV might soon keep tabs on your emotional state to show you more relevant ads. In a recent press release, marketing and data science company Zenapse announced a partnership with LG to ...