These ingredients also help with the primer's 'gripping' power. While it feels slightly tacky at first, the product doesn't feel sticky on. According to the brand, blue agave extract helps keep ...

It’s not just a concealer; it doubles as a primer for your regular concealer ... It is lightweight & not sticky at all. Highly recommend.” With rave reviews and just $4 a pop, why not grab ...

The best thing about e.l.f. Power Grip Primer is the texture. It’s a super sticky, syrup-textured gel that initially feels very wet and looks very shiny but dries down to become slightly tacky within ...

Reviewers can’t get enough of this stuff. On Amazon, hundreds of reviewers have come together to give it a 4.6-star average ...

From a beauty brand backing women’s wrestling in Missouri to B2B firms like Xero sponsoring England’s Lionesses, sports sponsorship has evolved from the badging exercise it once was.

I've been testing new launches from Fenty Beauty, Rare Beauty, Maybelline, Haus Labs, and more—and after weeks (and in some cases months) of trying, these are the best new launches worth your money.

A pall of sadness, despair and frustration has overwhelmed the citizens of Rangerville. They hate the fact that Chris Drury remains the mayor and that Mike (The Loser) Sullivan is likely to be the ...

According to a Primer news release, the newest school will be located on Gardenview Road and will offer children the opportunity to learn in mixed-age classrooms and receive individualized ...

What was once an entry point into makeup has taken center stage in the cosmetics aisle and even become a coveted accessory. Ahead, the juicy lip formulas—from glosses to oils to tinted balms—to carry ...