Each week, it seems there's a new trending beauty brand vying for our attention, with endless brands dubbed "viral" - ...

Beauty (ELF) has recently been on Zacks.com's list of the most searched stocks. Therefore, you might want to consider some of ...

Trying the New C-Bright Putty Primer by e.l.f. CosmeticsTrying the New C-Bright Putty Primer by e.l.

Ahead, get tips for every step of a woman over 50’s makeup routine straight from the greats. Iconic makeup artists (and their ...

Keep reading to see the beauty products moms, teens, and tweens use in their everyday routines — from hero makeup products to ...