Just a simple name in a simple font. Of the three, only Duncan Hines actually existed. Yet he personally had nothing to do with cake mixes, cooking or baking. So, how did it happen? There was no ...

No cute mascot, no human likeness. Just a simple name in a simple font. Of the three, only Duncan Hines actually existed. Yet, he personally had nothing to do with cake mixes, cooking or baking. So, ...

Just a simple name in a simple font. Of the three, only Duncan Hines actually existed. Yet, he personally had nothing to do with cake mixes, cooking or baking. So, how did it happen? There was no ...

Boxes of Duncan Hines cake mix are shown in 2021 in a New York supermarket. Duncan Hines in 1948. Boxes of Duncan Hines cake mix are shown in 2021 in a New York supermarket. Duncan Hines in 1948.

Just a simple name in a simple font. Of the three, only Duncan Hines actually existed. Yet, he personally had nothing to do with cake mixes, cooking or baking. So, how did it happen? There was no ...

Supermarkets’ cake mix shelves feature the Big Three. There’s Pillsbury, whose Doughboy is a cartoon character. There’s Betty Crocker; sure, her pretty face is on the box, but it’s a ...

Supermarket cake mix shelves feature the Big Three. There’s Pillsbury, whose Doughboy is a cartoon character. There’s Betty Crocker; sure, her pretty face is on the box, but it’s a portrait ...

Supermarkets’ cake mix shelves feature the Big Three. There’s Pillsbury, whose Doughboy is a cartoon character. There’s Betty Crocker; sure, her pretty face is on the box, but it’s a ...