Reuters Kellogg's Corn Flakes cereal is displayed at a grocery store, as WK Kellogg agreed to be bought by Ferrero in a deal worth around $3.1 billion, in Encinitas, California, U.S. July 10, 2025 ...

What’s “Froot Loops” in Italian? The European confectionary company Ferrero has agreed to buy WK Kellogg Co., the manufacturer of iconic American cereals, for $3.1 billion.

Italian chocolate giant Ferrero to buy Kellogg's Froot Loops maker WK Kellogg, the maker of iconic American cereal brands, will be folded into the privately held owner of Nutella and Tic Tacs in a ...

The deal will see the parent company of several candy bar and snack brands add a collection of well-known breakfast cereals to its holdings, including Raisin Bran, Froot Loops, and Corn Flakes.

The current company was formed in 2023, when Kellogg's snack brands like Cheez-Its and Pringles were spun into a separate company called Kellanova.

NEW YORK — Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK Kellogg in an effort to expand its North American sales. The Ferrero ...