Top K-beauty makeup brands at Sephora. You do your 12-step Korean skincare routine every day, but South Korea’s innovative beauty industry has something special for your makeup bag, too.

K-pop girl group-inspired makeup is blowing up globally, with millions trying the soft, dewy Korean look-here's why it's the ...

Korean makeup trends tend to align closely with Korean skin care trends — "glassy," "dewy," and "flushed" are a few ... 08 The Best Korean Eye ... it’s extremely cute, and you need a ...

Korean beauty companies have been leading the way for decades. Experts and ELLE editors reveal the best Korean makeup brands you should check out today.

Korean beauty and makeup is equally popular among millenials and Gen Z. ... This K-style eyeliner creates an illusion of a bigger and more rounded eye. ... It’s about creating a cute look, ...

Korean skin care companies are usually lightyears ahead in terms of innovation, and this product is a prime example. “This new type of under-eye patch delivers hydrolyzed collagen to the under ...