Cruelty-free and vegan makeup has moved from being just a buzzword in the beauty world to something that's simply ...

Animal cruelty is increasingly becoming a big no in the fashion and beauty industry. Customers are boycotting the brands that are testing on the animals.

Not only is the Phyto Mucin Glow Serum a new addition to Byoma’s range, but it is the first ever vegan and cruelty free mucin ...

By leading with practices that not only minimize harm but actively improve the world, these brands are helping restore ecosystems and uplift communities.

While February is Black History Month, you can celebrate and buy from Black-owned businesses today, tomorrow and always.

Cruelty-free vegan makeup brands are taking the beauty world by storm, proving that glam can be ethical. Upgrade your beauty ...

These serums and toners will give you such a radiant glow, they'll earn a permanent spot in your virtual cart.

Humankind has recognized the healing, anti-inflammatory power of snail mucin for centuries — with evidence of its earliest ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Whether you’re in a mood to make some bold statements or keep it to subtle elegance, these must-try new lipsticks offer ...

Available now at Cueen Store, the brand's new offerings are a testament to Cueen's dedication to meeting the diverse needs of modern Indian women. With a focus on high-quality ingredients, thoughtful ...