PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

This Valentine’s Day, WOW Skin Science invites couples, gift buyers, and self-care enthusiasts to celebrate love and wellness ...

Cruelty-free and vegan makeup has moved from being just a buzzword in the beauty world to something that's simply ...

Animal cruelty is increasingly becoming a big no in the fashion and beauty industry. Customers are boycotting the brands that are testing on the animals.

Whether you're shopping for a holistic health connoisseur or a fitness enthusiast or, our editors' favorite picks have you ...

Foundation is a staple for everyone that uses makeup. Whether you’re a makeup beginner or professional, foundation is ...

Turned out euthanasia was final result. In bringing charges, Brandywine Valley SPCA urges the public to report any suspected cases of cruelty and neglect.

While budgetary or logistical constraints may prevent you from jumping on a plane headed for warmer temperatures right this ...

Stella McCartney has bought back the minority stake in her eponymous brand previously held by LVMH, the companies announced ...

The dog, whose name is Carmine, is being treated at the Animal Medical Care Center and Cat Hospital in Niles and they are ...

When it comes to beauty, many focus on skincare products like serums and lotions. But there’s more to glowing skin than just ...

With such an enormous range of beauty and skincare products (celeb-backed or otherwise) released each month, how can you ...