Using fabric in your trade show booth design can make way for some seriously creative lighting. Fabric illuminates with a softer, more atmospheric glow than rigid plastics. From the ethereal to the ...

Top Technologies for Trade Show Booths The best technologies for trade show booths don’t just disseminate information to your audience, they engage your audience.

Trade show booth displays are a tricky business. Here are four sales-boosting practices to keep in mind before your next trade show.

These could be your customers, partners, suppliers or another company. Then see if you can partner with them at their booth to show how your product or service works with theirs.

Trade shows aren’t dying—they’ve just changed. If brands want to generate results from participating in trade shows, they need to adapt to the changes.

A focus on the booths’ design and furniture and workers’ conversation tactics engaged customers longer.

As the trade show industry continues its return to in-person and exhibiting companies look forward to re-emerging at live events next year, some organizations may be taking a hard look at their ...