This is Maybelline’s indirect take on a budget-friendly version of Milk Makeup’s viral Hydro Grip primer, which retails for $29 to $38. It is also said to last for 24 hours of wear time.

After completing her Biologique Recherche–heavy skin-care regime, the YouTube phenomenon primes her lids with Milk Makeup Hydro Grip Eye Primer—a product that has really stuck with her since ...

We're seeing a shift from heavy-duty foundations to lighter tinted moisturisers and skin tints (Milk Makeup's new Hydro Grip Gel Tint is currently making waves in beauty circles, for example).

As the days get lighter, so do make-up face bases, and we've seen a shift from full-coverage foundations to more sheer tinted moisturisers and skin tints (Milk Makeup's new Hydro Grip Gel Tint is ...

It’s a near-perfect dupe for the cult-favorite Milk Hydro Grip—and it costs about 70% less. Hydrating? Yes. Longwearing? Yes. Budget-friendly? You bet your dewy little cheeks it is.

The texture? “It feels like a gel moisturizer,” Wren explains. “There’s even a cooling effect. You can wear it sheer or build it up–and once it sets, it doesn’t move.” As a makeup ...

Even though it's not positioned as a makeup primer, I love using it under my skin tint (shoutout to Hourglass's Veil Hydrating Skin Tint and Milk Makeup's Hydro Grip Gel Skin Tint, ILU both ...

Look, I get it: Your feeds are currently inundated with Sephora sale recommendations. From a gazillion new cream and liquid blushes to expensive hair dryers to aesthetician-loved rich moisturizers ...

WHEN it comes to beauty dupes, Home Bargains is undoubtedly one of the top stores around. And it looks like the high street shop has done it again, as impressed fans have taken to social media to ...

Whether you're a beauty novice or a professional artist, make-up primer has long been hailed as the antidote to fleeting longevity, excess shine and stubborn texture. From blurring formulas to ...