It's cool-looking. Later, when you take it apart, you'll have a lot of extra bricks that are compatible with "your existing brand toys." Since I'm doing fake-LEGO pirate vessels, here's a haunted ...

Technically, Mattel is already a Lego competitor; they sell a Lego-compatible building ... from a certain well-known Danish brand? Mattel tells us the new Brick Shop kits will have better brick ...

The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks ... allows brands such as Lego to ...

adding that the brand is “not abandoning [its] effort to make oil-free bricks” and remains “fully committed to making Lego bricks from sustainable materials by 2032.” Lego ended up testing ...

few brands focus with as much intent and care as Battle Brick Customs. Based in Atlanta, Georgia, the company produces custom-built, LEGO-compatible military sets that blend playability with ...

In an interview with CNN, CEO Neils Christiansen pointed to the brand’s strength “throughout the world with all consumers.” Lego, which sells billions of plastic bricks annually, has tested ...