This week is the anniversary of Coca Cola’s major marketing flop in 1985 – when they tried to discontinue the original flavor of Coke and use a new recipe. Hoarding, backlash and protests ensued.

C oca-Cola is one of the most iconic beverage brands in the world, and over the years, the company has released a wide variety of flavors in an effort to appeal to changing consum ...

Eye on History FILE PKG Coca-Cola Resumes Selling Old Formula July 10, 1985 ...

In 1985, traditional Coca-Cola was core to the company’s business, and the backlash was an existential threat. A summary of a Harvard Business School case study on New Coke described it as ...

Full episode: 'New Coke' fizzles with consumers. This LiveNOW and Then full episode takes us back to April of 1985, when Coca-Cola pulled its cans and bottles off shelves in favor of "New Coke ...

In 1985, the Coca‑Cola Company changed the formula of its iconic drink. They released "New Coke," which was a little watered down, and "Classic Coke," which was described as having more of a bite.

With great fanfare, Coca-Cola announced 40 years ago on April 23, 1985, that the world’s favorite soft drink, Coke, was going to change, and that’s when what became "new Coke" was introduced ...