Innis Maggiore President Mark Vandegrift breaks down the top Super Bowl ads. Budweiser's Clydesdale ad was a misstep, he says.

Commercials that pulled at the heartstrings came out on top, plus some wry celeb hits. Did your favorite make the top 5?

Print ads must elicit emotion and interest to stand out. When working with an ad agency, focus on imaginative concepts versus straightforward product features. Lean into the creative freedom print ...