Car showrooms are evolving. They once served only to sell cars, then became spaces to promote brands. Now, they are turning into cultural centers where visitors can enjoy art and relax with coffee.

Lynk & Co describes its showrooms as "clubs" from which members can buy, lease or borrow a car, and the Düsseldorf space was designed not to look like a traditional showroom from the exterior.

Hoping to get in on the ground floor of using virtual reality technology in retail, the online car seller is launching a virtual car showroom. The Business Journals Select a City ...

A $17 million luxury-car showroom is making an unmistakable statement on automobile row: the future of the high-end market is all about customizing every vehicle detail, right down to stitching ...

Maybe you're into cars, maybe you're into architecture, tech, or even high-end teas. Either way, a visit to Genesis' Suji showroom in Seoul is bound to check all those boxes.

How to Give Your Ride a Showroom Shine Step 1: Some Good Know-How. First, a general rule of thumb: It's always easier to maintain a showroom shine than to resurrect one. Of course, there are ...