As smartphones became an integral part of everyday life, marketing evolved to keep pace, changing how brands engage with ...

Made for Advertising (MFA) in connected television (CTV) apps waste budgets in a trend that continues to rise. MFA CTV apps may run video ads in a format or size that is not in line with typical ...

Who will book their ticket to Vancouver? Only four teams remain in the hunt for the 111th GREY CUP, as the GREY CUP PLAYOFFS continue this Saturday, Nov. 9, with a doubleheader. Live coverage of the ...

For years, connecting TV advertising to mobile performance – like app downloads or purchases – was a guessing game. But with the evolution of CTV, advertisers can now link TV ad exposure directly to ...