Brand strategy is all about deciding who your brand is, what it stands for and why people should buy it and pay more for it ...

Personal branding doesn’t pay off in a week. It compounds over time. The entrepreneurs who win are the ones who keep showing ...

Product & Brand Strategy. Your company's brand includes your name, logo and slogan, but a brand is so much more that these simple creative elements.

Why Brand Strategy Isn’t Optional Anymore 1. It builds recognition that stays. Humans are hardwired to remember patterns. Don't simply create a website; design with strategic distinctiveness.

Branding strategy enables your company to measure and change perception that affects buying decisions, employee morale, and investor confidence. Here are five things every manager needs to know ...

Developing a Branding Marketing Research Strategy It's a mouthful, but a branding marketing research strategy is a vital element in your business plan. Without an effective branding marketing strategy ...

A well-executed branding strategy makes it easier for your customers to make purchasing decisions about your products. They have a clear perception of the performance, benefits and quality of your ...

The Rancho Santa Fe Association is partnering with a marketing firm to create a brand strategy for its revamped clubhouse ...

Attracting and keeping top talent is a change for all GovCon firms. In this series, Elizabeth Harr explores how your brand can drive better hiring results.

"The brand strategy pivoted around defining the future of healthcare. The brand strategy was all about that forward-leaning orientation, and it worked because consumers value innovation so much, but ...