Brand strategy is all about deciding who your brand is, what it stands for and why people should buy it and pay more for it ...

Personal branding doesn’t pay off in a week. It compounds over time. The entrepreneurs who win are the ones who keep showing ...

NIO Inc. NIO introduced its smart electric vehicle sub-brand, ONVO, in May 2024, to kick-start the company’s transition into a multi-brand strategy. Designed to deliver an optimized ownership ...

The Rancho Santa Fe Association is partnering with a marketing firm to create a brand strategy for its revamped clubhouse ...

An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately radiate outward.

In 2022, investment bank Goldman Sachs (NYSE:GS) planned to dip its toes into the sparkling Aegean Sea around northern Greece ...

Clio CMO Reagan Attle reveals how narrative-market fit and customer obsession position the legal SaaS for a 100-year industry shift.

Mulberry embarked on a turnaround plan under Chief Executive Andrea Baldo, who took the reins of the company in September last year, aiming to revitalize the brand at a time when the luxury sector is ...

Tired of chasing leads? Discover how thought leadership PR builds trust and brings high-intent clients to you — no cold outreach needed.

TRP has signed Twisted Healthy Treats as a client following a competitive pitch.The announcement:Twisted Healthy Treats, the fast-growing challenger in Australia’s frozen dessert category, has ...

According to the city, the master plan stated that, “The core focus of Hogan Park is to deliver a top - quality golf ...

Singapore’s Ministry of Transport (MOT) is on the hunt for an agency partner to develop a unified brand strategy that brings ...