When partnering with talent, marketers often ask the wrong questions, says Paula Albuquerque of YKONE. Stop focusing on the ...

The UK’s Advertising Standards Authority (ASA) watchdog said posts with commercial connections must make it obvious or risk ...

Influencer marketing is moving beyond social. Jenny Penich of Influencer tells The Drum why brands are now tapping creators ...

Whether you're heavily invested in the beauty scene or not, it's clear to see that launching a beauty brand — what was once a ...

Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can ...

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

The research highlight of greater trust in influencers is significant since using influencers more responsibly, especially, ...

Virat Kohli's influence extends beyond cricket. He is now a brand and a cultural icon in India. His journey showcases ...

As influencers are becoming more vocal about burnout, stress, dopamine addiction, and body image issues, a new therapy ...

Not long ago, influencers were considered the jewel in the crown of hospitality marketing. The global market for influencers more than tripled from 2019 Paul Hadida from SevenRooms talks about the ...

Influencer marketing has become one of the most popular forms of marketing for brands and businesses of all types. Many professionals previously assumed that influencer marketing was only for big ...

At Brand Influence Agency - South Africa’s leading community-led influencer marketing partner - we see foot soldiers as essential counterparts to creators. They’re the sentiment shifters.