After almost fifteen years, the idea of creating a Blue Ocean Strategy is still very popular. But caution is needed because it involves three key risks.

That's both the thrill and the risk of a "Blue Ocean" opportunity. For me ... I began building solutions that tackled ...

Blue ocean strategy also prioritizes value innovation, which is offering a superior value proposition to clients while simultaneously reducing costs.

"Blue ocean" enterprises are a concept popularized by W. Chan Kim and Renée Mauborgne in their bestselling book " Blue Ocean Strategy: How to Create.

Dive deep into Blue Ocean vs Red Ocean strategy, comparing market-breaking innovation with real-world examples.

One of the most successful efforts to do so is the book "Blue Ocean Strategy," by W. Chan Kim and Renee Mauborgne.

Creating blue oceans builds brands. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades.

Using our healthcare strategy canvas and the four actions framework, we can identify areas ripe for blue ocean strategies that can benefit from blockchain technologies.

The book ‘Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant’ has had a huge impact worldwide. Written by two INSEAD professors, W. Chan Kim and Renée ...

Creating blue oceans builds brands. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades.