Mixue Ice Cream and Tea, founded in 1997, is a Chinese chain that specialises in ice cream and bubble tea-style drinks, and it operates predominantly out of China, but also has locations in ...

A brand new king of fast food has taken the throne away from McDonald’s. Called Mixue (pronounced mee-schway) Bingcheng, it’s an ice cream and bubble tea fast-food chain based in China that has spread ...

The company, whose brand name Mixue Bingcheng means “Honey Snow Ice City,” in Chinese, is capitalizing on the region-wide sweet tooth with affordable offerings of ice cream, coffee and bubble ...