It's no secret that Walmart supplies just about every modern need, including automotive care. These brands all sell tires in partnership with the superstore.

Pirelli has revealed the Scorpion All Season SF3, an all-season tire designed specifically for SUVs, expanding the technical ...

CEO Mike Graber told Tire Business that Toyo employees "truly love our tires, and that creates authentic interactions with ...

Ford has taken their excellent Mustang Mach-E and turned it into a monstrous racing car to take on the ultimate test of Pikes ...

If you're shopping for tires and you see some labeled as "Ultra High Performance," what does that actually mean? How are they ...

Transamerica Tire Co. Ltd.'s Predator Tires has launched the Comptrax PR1 A/S, an ultra-high-performance all-season tire.

These UHP tire sales tips will help you identify key buyers, overcome common misconceptions, and guide the conversation.

Pirelli has launched the first standard production tire for the global market made with over 70% bio-based and recycled materials, including FSC™ (Forest Stewardship Council™)1-certified natural ...

UHP tire demand is rising across SUVs, sedans, and all-season needs. Learn how your shop can adapt to changing trends.

In some places, they're illegal; in others, they're mandatory. What's the deal with tire chains? We tested a few different types to get the scoop on tire chains and tire-chain alternatives.

If you want the absolute best off-roading abilities, you want mud-terrain tires, or M/T tires. You can use them on the ...

Pirelli's Cyber Tyre gathers data via an embedded sensor and then transmits it to the car's electronic control unit using 5G technology. The data is then transferred to onboard devices, like an ...