From L’Oréal to Laneige, these are the top 18 beauty launches of 2025 that we think are worth adding to your cart — details!

Check out this 100% chemical-free holiday collection. InnerSoul tried to keep the formula for this batch of lipsticks as light as possible. These lipsticks are a chemical-free ...

Paula’s Choice is known for ingredient transparency, quality packaging and fragrance-free formulations designed for a wide ...

We’re longtime fans of the brand’s many beautiful and affordable swimsuits and want to call out its plus-size swimwear line, too. Perhaps best of all, pretty much every piece from the brand ...

Yes. PFAS are referred to as “ forever chemicals ” because they don’t naturally break down once the product containing the ...

If there’s one industry buzzword that still gives us pause, it’s clean beauty. The term – which refers to products that are deemed safe, non-toxic and environmentally friendly – has risen in the ...

For many products, there won’t be a notable change. Other industries have had a hard time replacing PFAS with nontoxic ...

Products are independently ... Truth is, the best drugstore mascara can be just as effective as its more expensive counterparts. Celebrity makeup artist Amrita Mehta emphasizes that the quality ...

For a completely natural dye, he adds to opt for products with no chemical additives ... SoftSheen-Carson is the best of the ...