Some brands change their names to escape a bad reputation. Learn which companies did it and why it matters for your shopping choices.

Youngstown City School District revealed its new mascot, logo, and updated school names as part of an ongoing district-wide ...

The University of Alabama in Huntsville announced that its new athletics logo is now fully charged and ready to go.

And then on June 25, the grocery behemoth (which includes regional chains like King Soopers, Fred Meyer, Ralphs, and Pick’n Save) launched its first-ever sonic identity. There’s a succinct sonic logo ...