Quaker Oats is rebranding Aunt Jemima as Pearl Milling Co. The brand announced the new name and logo Tuesday.

For immigrant Jews, seeing Aunt Jemima’s ads in the pages of the Yiddish press could have been their first introduction to American racism.

PepsiCo announced that it will discontinue the 131-year-old Aunt Jemima brand and replace it with Pearl Milling Company. (Photo by Justin Sullivan/Getty Images) ...

Quaker Oats announced that it will discontinue the 130-year-old Aunt Jemima brand and logo over concerns of the brand being based on a racial stereotype.

Last year, Quaker announced they would be changing the name of their Aunt Jemima brand, part of a larger reckoning with companies confronting their racially-incentive branding in the wake of the Black ...

Aunt Jemima will soon become a relic of the past. The pancake brand’s parent company, PepsiCo, Inc., announced it is rebranding Aunt Jemima to Pearl Milling Company.

The owners of Aunt Jemima unveiled the brand's new name and logo after a call for change of the caricature that has racist roots.

*Aunt Jemima’s new brand name and logo has been revealed. The new name is Pearl Milling Company, the parent company PepsiCo announced on Tuesday. The new brand name is an homage to the original ...

PepsiCo, the parent company behind the historic pancake mix and syrup label known as Aunt Jemima, has debuted its new name and logo. Changed after 131 years in an effort to reconcile its ...

The old Aunt Jemima brand and logo was based on a racist "mammy" stereotype.

But while smaller companies have been forced (usually by online campaigns) to respond to criticisms over logos that sparked racial controversy, the “Aunt Jemima” logo has survived.