Philadelphia Eagles star receiver A.J. Brown could launch a book club of his own after a little sideline reading skyrocketed self-help author Jim Murphy to the hottest seller on Amazon overnight.

Prior to Sunday’s playoff game, Murphy’s book ranked 523,497th on Amazon’s best sellers list. One day later? “Inner Excellence” sits at No. 1. “Historically I've been a Seahawks fan,” Murphy told the New York Times on Monday. “Now, it's the Eagles.”

Hours after the Eagles receiver was spotted reading Inner Excellence by Jim Brown on the sideline of the team's playoff win over the Green Bay Packers on Sunday, fans made the book the number one best seller on Amazon.