8 best fashion brand logos of all time 1) Chanel ... The interlocked ‘C’ initials are the brainchild of Coco Chanel herself, a design that exudes luxury and sophistication.

The previous Burberry logo — a streamlined, sans-serif treatment created by Peter Saville — in a London storefront. Under the brand’s new designer, the logo sprouted feet (or serifs, rather).

The reinvention of the Jaguar brand is essentially a “Hail Mary” pass to revive a luxury brand that has been troubled since its days under Ford’s ownership from 1990 to 2008, and now under ...

And yes, he adds, there is something about cold, hard cash – “This basic principle – designing clothes in a way that allows luxury brands to create artificial scarcity, enforced by the US ...