Taurine, a common ingredient in energy drinks, has been linked to leukemia cell growth. New research suggests targeting ...

The $22 billion energy drink industry is tapping into the aesthetics of health and wellness to reach new demographics and ...

There’s a new kid on the block in the energy drink space called Lucky Energy, marketed as a "better-for-you" beverage made with five simple ingredients and zero sugar.

Alani Nu and other energy drinks are targeting young women with wellness-themed branding and influencer marketing. Experts ...

We all know that ice chills and dilutes our drinks, but did you know that it can profoundly affect the taste and texture as ...

I tried six different energy drinks - C4, Bang, Monster, Prime, Red Bull and Rock Star for this latest Blind Guy Taste Test. Which was the best tasting and which was the worst? Find out here and check ...

Red Bull has signed on to be the official energy drink sponsor for all DreamHack events for the next few years, starting with ...

Hyak Motorsports driver Ricky Stenhouse Jr. was recently featured in a media day availability for his team ahead of the non-point-paying All-Star race. During the interview, Stenhouse Jr.

In standard marketing practice, one of the key elements of branding is differentiation. That is the art of creating a ...