A child mistaking an adult actress in an explicit ad for a popular YouTuber is yet another troubling example of YouTube's ongoing bad ads problem.

Typically, YouTube's non-skippable ads are capped at 15 seconds. However, Google appears to be bending its rules to combat users with ad blockers. In response to the recent Reddit post, Google confirmed its efforts to fight ad blockers and suggested that users should subscribe to YouTube Premium if they don't want ads.

YouTube ads are getting more frustrating, with some users reporting unskippable ads that are nearly an hour long. Are ad blockers to blame?

Google is getting sick and tired of YouTube watchers who use ad blockers, and — no surprise — the company is stepping it up in an effort to extract (reclaim?) even more ad revenue from users. On Reddit,

YouTube ads are now unskippable and can last for several hours, jsut to deter users with adblockers. Google is cracking down on freeloaders by showing excessively long ads to promote premium subscriptions.

Google continues to let sexual ads slip through its AI moderation, with a child streaming Fortnite on YouTube exposed to explicit content

YouTube users have reported encountering excessively long, un-skippable ads, with some lasting between 57 minutes to 3 hours. Screenshots shared on Reddit even show ads longer than the actual video being watched.

YouTube's ads frustrate users, with misleading and explicit content affecting both children and adults, despite Google’s claims.

YouTube has become a bit of a joke when it comes to being an advertising platform. Several years ago, the company fell out of favor with a ton of

Users reported about unskippable YouTube ads that are nearly three hours long, though there's a chance that it's an ad blocker malfunction

Ads can be pretty pesky and even irritating, but it's a whole new level of rage and fury when kids see ads they shouldn't see at all.

Upon closer inspection, in the second image below the video, you can see the option “Skipping ads,” which signals the use of an ad blocker (though the users themselves did not confirm this). It is quite possible that the ad blocker itself is affecting the displayed ad duration erroneously or hiding the “Skip” button.