YOUR Amazon Prime membership is stuffed with hidden perks that are easy to miss – including cheap movie tickets and free video games. If you’re already paying the £8.99 for deliveries and

AI-driven optimization platform Brand+ became available to all advertisers Monday in the Amazon DSP. Intended to simplify brand awareness campaigns, it enables marketers to deliver video ads across Amazon's properties and video publishers like Buzzfeed,

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven digital marketing.

Amazon Ads is rolling out Brand+, a new offering for marketers combining "trillions of signals" from shopping, browsing and streaming across Amazon platforms.

The brands we work with are excited to appear across this platform, as they understand the value in appearing within premium content."

Live streaming first gained traction on YouTube, but the platform that truly transformed the streaming landscape is Twitch. It redefined the way content is produced and consumed, building a community where viewers can engage directly with their favorite streamers.

Brand+ builds on Amazon Ads recent AI-driven programmatic media buying innovations, including the launch of Performance+, which automatically optimises campaign performance for lower-funnel outcomes, and Ad Relevance, which uses advanced machine learning to match ads with the most relevant placements without needing third-party cookies.

Moving forward, Amazon DSP’s Brand+ – “an industry-first AI-driven optimization capability” – is available for “all advertisers”.The announcement:Amazon Ads today announced that Brand+ in the Amazon DSP is now available to all advertisers,

It's no secret that streaming and esports are gaining a presence in pop culture. In fact, Pop Culture Jeopardy just included a 'Streamy Award Winners' category

Amazon Ads has made Brand+ in the Amazon DSP now available to all advertisers, an AI-driven optimisation capability that aims to simplify brand awareness campaigns.

Amazon’s Prime Video streaming service has commissioned a German version of sailing adventure reality format Mission Unknown: Atlantic from Banijay Entertainment.

The FireAid L.A. Benefit Concert airs live, so you can watch one just about any streaming service for free, such as DirecTV Stream, Hulu Paramount+, Prime Video, Peacock and others. All web-based services are accessible on your smartphone, tablet, laptop or smart TV.