I tried the E.l.f. and Milk Makeup Hydro Grip primers. Read more to see which primer helps your makeup grip better, is more hydrating and is the best overall.

The internet's favorite makeup brand, Milk Makeup, just launched an Amazon storefront that makes it even easier to shop the label's best beauty staples.

One editor tried the newest addition to Milk Makeup's Hydro Grip hero collection: the Gel Skin Tint. Find out why it's worth the hype here.

The Instyle team of beauty writers and editors rely on the Milk Makeup Hydro Grip Primer to help their makeup outlast concerts, outdoor music festivals, and long work days. Here’s our honest ...

Milk Makeup's Hydro Grip skin tint already earned hundreds of five-star reviews from users who are thrilled with the texture and staying power.. 'This is amazing,' raved one shopper.

Milk Makeup Hydro Grip Primer Sephora Like many, I found out about Milk Makeup’s primer through the internet. This viral product was everywhere, and I had to see what the hullabaloo was about.

Milk Makeup is doubling down on that bet with its latest Cloud Glow Foam Brightening Primer launch, which already has a 4.9 star rating in its brief but bright run.

So when I got to try out Milk Makeup’s new Hydro Grip Gel Tint - which is described as a long wear skin tint - ahead of its release, I didn’t have high expectations.

Beginning this spring, Milk Makeup's cult-favorite products, including the 13x award-winning Hydro Grip Primer and internet-breaking Cooling Water Jelly Tints will be available in 600+ Ulta Beauty ...

Milk Makeup Hydro Grip Primer Sephora Like many, I found out about Milk Makeup’s primer through the internet. This viral product was everywhere, and I had to see what the hullabaloo was about.