For Microsoft, that may mean its own branded handset sporting a combination of hardware and design that will at least give Windows Phone a fighting chance. Can you say disaster? My initial thought ...

And when asked specifically whether these phones would be Microsoft-branded the agent said that they would, so this certainly sounds a lot like Microsoft will be making its own phone that runs ...

Microsoft may be making a branded tablet, but that doesn't mean it plans to extend the same strategy to phones. Information Week quoted Greg Sullivan, the senior marketing manager for Windows ...

It's amusing to see Microsoft receiving a bit more coverage for what it doesn't do than what it does. Especially when it comes to its mobile strategy. From the now defunct Windows Mobile to the ...

Microsoft is going solo with its own branded Windows 8 Surface tablets. So why not do the same with Windows Phone 8 smartphones? Evidence is building that Microsoft is making its own branded ...

Microsoft is not going to introduce a Microsoft-branded phone at the Mobile World Congress show in Barcelona later this month. Not a Microsoft-branded Zune phone. Not any kind of Microsoft-branded ...

Microsoft today announced the Lumia 535, the first phone it has revealed without the Nokia brand since it acquired the company's handset division earlier this year. The 535 is a low-cost ...

There was no mention of Lumia, and rumors have suggested Microsoft will launch a Surface-branded phone next year. A weekly newsletter by David Pierce designed to tell you everything you need to ...

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never actually released a feature phone under the "Microsoft" brand? The Redmond-giant only ever released a handful of feature phones after the acquisition, all of which remained "Nokia" branded.

Microsoft announced the Microsoft Lumia 535 Monday night, dropping the Nokia brand on its smartphone for the first time. Although the back of the phone is still decked out in the trademark Lumia b ...