Kanye West, now legally known as Ye, has once again used his unconventional marketing tactics to introduce new products.

Ye, the artist formerly known as Kanye West has released a self-made commercial for his Yeezy website during the Super Bowl ...

Kanye West's latest string of controversies intensified as the rapper-turned-fashion-mogul launched a Swastika-themed T-shirt ...

Kanye West claimed his Yeezy site made over $2.3 million in just ... The new shoe release arriving days after adidas wiped all traces of the controversial artist and his merch from their sites ...

It seems Kanye West looked to GRAMMY weekend as a big moment for his brand. Ye released a new Yeezy commercial after getting removed from the event. As spotted on Page Six, the self-proclaimed ...

Kanye West's YZY brand introduces the Yeezy SLPR, an affordable footwear model priced at $20, following the Yeezy Pods launch. This initiative aims to make high-quality fashion accessible, amidst ...

He allegedly created a "toxic and chaotic environment" and "a very sick pattern of predacious behavior toward women" who worked under him as part of the Yeezy-Adidas partnership. Kanye has never ...

Following Kanye West and Bianca Censori’s shocking Grammys appearance, an ad for the rapper’s Yeezy clothing brand aired on select broadcasts of the annual award show. The minimalist clip ...

Kanye was referring to Adidas successfully getting a judge to put a freeze on $75 million in Yeezy accounts after cutting ties with him following his previous anti-Semitic outburst in late 2022.

Priced at just $20 (roughly Rs 1,700), this release is one of the most accessible Yeezy products to date ... Since parting ways with Adidas in 2022, Kanye has been focused on his independent ...

Kanye West may not have invented the concept ... The 47-year-old rapper recently gave himself a major title due to the success of his Yeezy brand. Ye took to Instagram on Monday (Jan 13) in ...