Built using huge amounts of computing power at a Tennessee data center, Grok is Musk's attempt to outdo rivals such as OpenAI's ChatGPT and Google's Gemini in building an AI assistant that shows its reasoning before answering a question.

Musk's announcement comes hours after xAI debuted its latest flagship AI model, Grok 4. The 54-year-old discussed the recent innovation during a nearly hour-long livestream shared on xAI's X page, during which he did not mention the chatbot's integration into Tesla vehicles.

Authorities said the chatbot generated responses insulting the strongman president, modern Turkey's founder Mustafa Kemal Ataturk and religious values.