How can women save money on their hair? Women spend $1,064 a year on their appearance, according to a 2024 survey by Advanced Dermatology. That includes $277 per year on haircuts and hair coloring.

When a woman enters a hair salon, she allows herself to be vulnerable, placing her trust in the hands of a stranger, her looks and life laid out bare. This is especially true for Black women.

To playwright Jocelyn Bioh, the African hair braiders of Harlem are icons. “They’re a large part of the economy of Harlem,” Bioh said of the Manhattan neighborhood. “Those are women-owned ...

The salon — and the insights gleaned from the people who test products there — is one way Unilever is trying to tap into the long undervalued, yet increasingly important, Black hair care market.

Black women's hair is intentional, and limitless, and historical, and influential, and deeply political in a world often incapable of recognizing the depths of its wonder.