A good packaging-sales strategy ensures that the cost of packaging does not exceed projected sales revenues. Objectives in Awareness Advertising. The goals of awareness advertising do not usually ...

We are getting into the time of year where thoughts turn to the concept of goals. Goals give us something to shoot for. They are designed to motivate. We have personal goals, fitness goals ...

“Without this plan, it’s almost impossible to get through the year and hit the company’s sales goals.” It’s not uncommon to encounter obstacles along the way, however. A good sales plan ...

Improve CX for Crushing Sales Goals The customer doesn't care about the internal procedures of a sales experience. All they want is a good service. In 2024, 49% of customers report not using a ...

Donna Brassard, an ACE member and former publisher of Mainebiz, is owner of Strategies+, a consulting firm that helps businesses maximize potential with good sales strategies. Learn more at ...

Lonza Group AG on Friday backed its financial outlook for this year as sales and earnings rose strongly in the first half of 2022 thanks to good consumer demand. Sales totalled 2.98 billion Swiss ...