In 2021, Tru began selling its drinks at Roche Bros., a 20-store chain. ... (and) the coloring of the liquid actually comes from the natural fruit juice that we use," he said.

Last week, Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF), which sells dairy products under the Amul brand, launched Tru dairy-based fruit drinks at ₹ 10 for 150ml. The dairy giant ...