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Time magazine included the Triumph Stag on its list of The 50 Worst Cars of All Time, noting that “it had great style … ruined by some half-hearted, half-witted, utterly temporised engineering”.
With the car going on sale with an incredibly unreliable engine, plus the presence of the Rover V8 within the same market segment, the Stag was a commercial disaster for the Triumph brand.
After numerous changes and long production delays, the car was launched in June 1970 in the United Kingdom. Billed as a “new kind of Triumph,” the Stag was priced at $5,525, including wire ...
Lesser car manufacturers might have given up on the entire V8-sports-car concept after getting burned by a marketing disaster as painful as the Stag, but Triumph execs (and their British Leyland ...
What makes this car so great is also the very thing that makes it so bad: the Triumph V-8. Due to some incomprehensible wrangling between the various British Leyland fiefdoms, the tried-and-true ...
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