Similar to several trends before it, this trend is a new age, cozy, and comforting adaptation of 2022’s clean girl beauty aesthetic but with the added element of comfort and homeliness.

Many in their 30s and 40s don’t want to be office sirens or mob wives or cool girls, TikTok’s trending style personas. Tamika Smith. Courtesy Tamika Smith ...

The Walt Disney Co. and TikTok influencer Seann Altman – a biological male who identifies as gender-fluid – have joined forces to market girls’ attire on social media in the latest move showi… ...

Word on the Street ‘Demure’: How a TikTok Influencer Made Coyness the Mode of the Moment It is time to let go of your ‘brat summer’ and embrace your more mature, more mindful self.