Promising to "bring a new and elevated standard to performance wear and luxury lifestyle fashion," Woods' brand includes a clever logo featuring a tiger with fifteen stripes, each representing one ...

On its part, TaylorMade told CNBC that it feels “very confident in our trademarks and logos.” Obviousy Woods was going to use a tiger design, with the Sun Day Red logo consisting of 15 lines ...

When Tiger Woods launched his ... s use of a four-bar stripe design. Puma’s filing a notice of opposition won’t block Sun Day Red from using its logo for the time being, but attorneys asked ...

Tiger Woods’ new logo for his Sun Day Red golf apparel line ... and Tiger Woods have “unlawfully hijacked” Tigeraire’s design into their own branding. “The actions of SDR, TaylorMade ...

Woods' brand launched in May along with the contested logo. The tiger has 15 stripes, one for each major he has won, and when he created it he said he "intended to ruin" the design by adding more ...

In May, when Tiger Woods launched his new golf apparel line Sun Day Red in partnership with TaylorMade Golf, he told a story explaining the background of the company’s logo. The design includes ...

According to a court filing, Tiger Woods’ apparel brand, Sun Day Red, has “unlawfully hijacked” the logo belonging to Tigeraire, a company that makes cooling products for athletes.

Footwear giant Puma filed a last-minute notice of opposition against Tiger Woods' logos tied to his Sun Day Red brand, according to a filing last week. The German sneaker and apparel company says ...

Tigeraire filed a notice of opposition with the U.S. Patent and Trademark Office against Sun Day Red's Tiger logo, saying the golf legend's company "unlawfully hijacked" Tigeraire's design into ...

If the present-day Tigers want an alternate look ... existed in other forms since 1905. This design was promoted to become the official primary logo in 2016 more than 50 years after it was ...