The Apple Computer slogan "Think Different." set in Apple Garamond. The rainbow apple logo was created by Rob Janoff in 1977. (Photo credit: Wikipedia) No person or company wants to be accused of ...

Apple's flurry of lawsuits is part of its strategy to get competitors to think different -- i.e., to sink time and money into steering clear of any resemblance to the iPhone, iPad or iWhatever.

Think different. Apple doesn't do anything according to anyone else's timetable. Its product launches and company events - like today's iPad 2 announcement - happen when it suits Apple.

Apple has been handed a defeat in Switzerland's court system, and Swatch will not be penalized for similarities between a "Tick different" smartwatch ad, and Apple's classic "Think Different" slogan.

Apple’s remarkable rise, coupled with Steve Jobs’ recent death, has prompted quite a few people to reflect on the historical impact of the “Think Different” ad campaign and the “To the ...