They've recently made a comeback, too, having been announced as the official timekeeper for the new Formula 1 season. As part ...

The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring ...

While TAG Heuer may not cater to the most devoted watch aficionados, it has firmly established itself as a popular entry point for men seeking luxury. Owned by LVMH since 1999, it’s one of many luxury ...

The watch was worn by Ayrton Senna and sold at auction in 2007 for $69,000. It is now part of Tag Heuer’s archives Tag Heuer stopped its partnership as the official timekeeper of Formula 1 in ...

There is perhaps no watchmaker more synonymous with motorsport than TAG Heuer ... of entire watch families named for the pursuit—Monaco, Carrera, and, yeah, Formula 1—the Swiss maker has ...

Courtesy of TAG Heuer Senna wearing his favorite watch, the TAG Heuer S/el, Ref. S25. 706C. Now under Liberty Media's ownership, Formula 1 and TAG Heuer step into a new era together as one of the ...

“I am delighted to welcome TAG Heuer as the Official Timekeeper of Formula 1 as they start the next stage ... In July, the watch company was in talks to reclaim its timekeeping duties—a ...

TAG Heuer used LVMH Watch Week to mark its new territory as the new headline sponsor of Formula 1; taking over from Rolex from the start of the 2025 season, which kicks off in Melbourne in March.

TAG Heuer has unveiled a huge collection of new watches as part of LVMH Watch Week. That includes additions to the Carrera and Formula 1 collections. This year looks set to be no different. Straight ...

Swiss luxury watchmaker TAG Heuer has expanded its Formula 1 collection with five striking new timepieces, blending precision craftsmanship with motorsport-inspired design. Among the new releases is ...

The watchmaker’s groundbreaking advancements, such as the Mikrograph stopwatch in 1916 and the launch of the iconic TAG Heuer Formula 1 watch in 1986, mirror the sport’s relentless pursuit of ...

As Formula 1 celebrates its 75th anniversary and the sport’s 10-year partnership with LVMH begins, the luxury watch brand, TAG Heuer, will return to the sport as its official timekeeper.