The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring ...

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

TAG Heuer's legacy within F1 is long and well-documented. As the first luxury brand to adorn a Formula 1 car in 1969, the company (then known just as Heuer) became the first to sponsor a team in 1971.

F1 has a new champagne sponsor for the 2025 F1 season. F1 has welcomed back Moët & Chandon as their official champagne ...

TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports ...

Moet & Chandon was confirmed as Formula One's official champagne provider on Wednesday with French fizz returning to the ...

Shop Now TAG Heuer's legacy within F1 is long and well-documented. As the first luxury brand to adorn a Formula 1 car in 1969, the company (then known just as Heuer) became the first to sponsor a ...

Moet & Chandon returns as Formula One's champagne provider after a 10-year deal with LVMH. After a hiatus, the brand will replace Ferrari Trento and sponsor the Belgian Grand Prix. The partnership ...

Louis Vuitton has become an official partner of Formula 1 on the heels of LVMH entering into a 10-year global partnership ...

They've recently made a comeback, too, having been announced as the official timekeeper for the new Formula 1 season. As part ...

TAG Heuer has upgraded the Formula 1 Chronograph to celebrate becoming the Official Timekeeper of Formula 1 Racing.

TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport ...