We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

Courtesy of TAG Heuer Senna wearing his favorite watch, the TAG Heuer S/el, Ref. S25. 706C. Now under Liberty Media's ownership, Formula 1 and TAG Heuer step into a new era together as one of the ...

In 1988, Ayrton Senna joined McLaren and won his first ... Now under Liberty Media's ownership, Formula 1 and TAG Heuer step into a new era together as one of the most culturally significant ...

Stellar timekeeping and functional design are the crux of pretty much everything in the respective worlds of motorsport and ...

The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring ...

TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports ...

Analysts say the sport’s rising popularity justifies the sponsorship but it still represents a gamble to boost sales ...

The French Champagne announces its triumphant return to the Formula 1 podium, with deep-rooted historical ties to motorsport.

“I am delighted to welcome TAG Heuer as the Official Timekeeper of Formula 1 as they start the next stage of their long history in our sport,” said Stefano Domenicali, president and CEO of ...

TAG Heuer was the first luxury brand ... which would go on to be one of the longest in Formula 1 history, during which time Ayrton Senna, Mika Häkkinen, and Lewis Hamilton all raced for ...

TAG Heuer was the first luxury brand ... which would go on to be one of the longest in Formula 1 history, during which time Ayrton Senna, Mika Häkkinen, and Lewis Hamilton all raced for the ...